Friday, April 19, 2013

Farewell to First-Year

First semester, section #3 class. Section #3 for life!
Yesterday was my last day of classes for this school year, so naturally today I'm sick.

Isn't that always the case? You work and work until all your work is done, and as soon as the adrenaline stops pumping, the sickness you've been suppressing all these months finally takes over your entire system and knocks you out. Well, since I'm at home and tied to my living room couch, I thought I would share a few words of goodbye to all the amazing people I met this year.

I'm so happy to have made it into the Creative Communications program. The instructors are so knowledgeable and honest, and I feel as though they really care about their students and want to see them become the best in the business.

And I'm even happier to have met my classmates. We've gone through so much together during these past eight months and we've gotten so close, I consider you all part of my family. I know we'll all be going our separate ways this summer for our jobs and internships, but I can't help wishing we could stay together. Just know that I'll be very sad to say goodbye to you guys when I leave for Walt Disney World in a few weeks. Very, very sad. : )

I can't wait to see you all again at the end of August, and I especially can't wait to see all the new first-year students. Wow, there's a part of me that still can't believe that I'm done my first-year. Oh gosh, it's going to be even harder next year, I can just feel it.

Best of luck in your summer adventures CreComm family!

Second semester, section #2. You guys were great too! : D
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Monday, April 15, 2013

What's the Buzz on BzzAgent?


Today in PR class we had an interesting discussion about the idea of 'word of mouth'. Is is possible to measure such a thing? How could an advertiser encourage it? Could it be controlled?

My instructor introduced the class to an interesting website called BzzAgent.com. This relatively new website wants to reward people for spreading the word of various products, and I think it's cool.

So how does BzzAgent work? Well I just signed up, so I can't say I'm an expert, but the basics of the program seem fairly simple. After filling out a few surveys about my hobbies and products I already like, future 'campaigns' featuring products I may be interested in may ask me to become a BzzAgent for them.

After that, the company will send me some samples of their products and a brief instruction manual on how to use the products, some of the product's benefits, and even a few ways to bring the product up in a conversation. That last little bit of the process might seem a little fishy to some, but I don't think it sounds all that wrong.

People regularly talk about products, TV shows, and restaurants they like or don't like, this program just  puts these products into our hands and gives us the opportunity to talk about them (bad opinions are welcome too) whenever they come up in a conversation.

I know some people will disagree with this program and say that it might corrupt the way we interact with people or that we will become walking, talking human advertisements, but I don't think people would go to those extremes. Receiving some free product samples just isn't a big enough incentive to change the way we interact with other humans.

So here I am now, looking forward to the first campaign I'm asked to become an agent for. Will I receive a food product? Or maybe a bottle of make-up? Or maybe I will get two giant canisters of Nabob coffee in the mail like my instructor received for his first campaign.
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Monday, April 1, 2013

The PR Proposal is DONE!

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